Saje |
As an in house Associate Creative Director at Saje, I helped modernize the brand's visual language during a period of identity evolution. Early on, I identified that the team was repeatedly shooting standard white-background e‑commerce photos for every new product launch, even though the packaging forms rarely changed. These images were functional for product pages but lacked the craft and consistency needed for advertising and campaign work. I proposed a shift to a 3D‑first product imagery system and led the development of high fidelity models for Saje's core packaging. This created a reusable asset library that allowed us to update label art quickly, produce elevated visuals at lower cost, and maintain a cohesive look across channels. The efficiencies also freed budget for fewer but more impactful lifestyle shoots. The result was a more flexible, modern visual foundation that strengthened Saje's brand expression across digital, retail, and social touchpoints. |
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Role ACD
Services Creative Direction, 3D/CG
Type Cardinal by Production Type
Founders Grotesk by Klim
Founders Grotesk by Klim